Among the strategic actions carried out by the CSIM, one of the most outstanding for its importance and impact has been the completion of a wide and ambitious market study on the communities of owners.

Improving and strengthening the business model can occur in different ways. One is cross-selling, a model that the Cluster wants to promote. Hence the start of the project to promote cross-selling based on a powerful tool but not very used in our sector: Big Data.

Any new future strategy for the sector must be based, among other things, on a good knowledge of the competition and trends, also at an international level. Aware of this, the CSIM will soon launch a project to identify and see the evolution of international competitors in the reference markets and learn about the new business models that are growing and gaining market share in the different segments of real estate services at an international level.

Since there is already a project in our Action Plan for the average investor, the CSIM will also take care of helping to increase the market share for the sector of large investors, with an eye on the possibility of consolidating alternatives to servicers.

When we think about vertical management, we must take into account that the growing sophistication of the real estate market requires new models of associated services, as well as professionals adapted to new requirements.