This morning, the CSIM Real Estate Cluster, together with its partner REDI, developed the training capsule “Digitize Well Before Talking About AI,” a session focused on the importance of building a solid foundation before incorporating artificial intelligence into companies.

During the session, participants explored key topics, including:

• The difference between digitizing processes and truly transforming the organization.

• The need to work with structured, accessible, and well-governed data before applying AI.

• How to assess a company’s digital maturity level.

• The “intelligence iceberg”: AI is only the visible part; underneath lie strategy, processes, culture, and data quality.

• Practical examples to identify when it makes sense to implement AI and when it doesn’t yet.

The session concluded with a clear message: artificial intelligence should not be the starting point, but rather the result of having previously developed a solid digital strategy.

At CSIM, they continue to support and train their partners with a strategic, practical vision aligned with the reality of companies, promoting initiatives such as their data space project for the real estate sector.