In the current context, Catalan companies need to grow not only in size but also in purpose. Organizations with a clear purpose aligned with their values are more competitive, build greater trust among their stakeholders, and ensure sustainable long-term growth.

In this in-person session at Palau Macaya (Room 1), aimed at CEOs and business owners, you will discover how to define and integrate corporate purpose into your value proposition, and how it can become the driving force to transform corporate culture towards shared value.

Through inspiring case studies and practical tools, you will learn:

• What corporate purpose is and how it differs from mission and vision.
• How purpose can guide strategic decision-making and boost competitiveness.
• Which key elements help build a corporate culture based on shared value.
• How to resolve doubts and get support in facing emerging challenges.
• Examples of companies that have already taken this step and the benefits they have achieved.

Don’t miss it.

Event objective

Learn how to drive your company’s growth through purpose.

Who should attend?

CEOs, owners, and managers of Catalan companies.

Programme

09:30 am | Welcome: Growing with purpose
Enric Bayó, ACCIÓ

10:00 am | Purpose: contextual, conceptual and practical approach
Raimon Puigjaner, Co-founder & CEO of R4S

10:30 am | Purpose-driven culture: key building elements
Raimon Puigjaner, Co-founder & CEO of R4S

10:50 am | Coffee break

11:20 am | Journey towards purpose: methodology and definition process
Javier Argüello, Narrative expert and collaborator at R4S

12:30 pm | Business success case: to be confirmed

13:00 pm | End of session