In the current context, Catalan companies need to grow not only in size but also in purpose. Organizations with a clear purpose aligned with their values are more competitive, build greater trust among stakeholders, and ensure long-term sustainable growth.

In this session with the real estate services cluster (CSIM), aimed at CEOs and business owners, especially in the sector, you will explore how to define and integrate corporate purpose into the value proposition, and how it can become the driving force to transform corporate culture toward shared value.

Through inspiring case studies and practical tools, you will learn:

• What corporate purpose is and how it differs from mission and vision.
• How purpose can guide strategic decision-making and boost competitiveness.
• Key elements to build a company culture based on shared value.
• Answers to your questions and support for your challenges.
• Examples of companies that have already taken this step and the benefits achieved.

Don’t miss it.

Event objective
Define and integrate corporate purpose into the value proposition.

Who is it for?
CEOs, owners, or managers of Catalan companies.

Programme

09:30 am | Welcome: Growing with purpose
Enric Bayó, ACCIÓ

10:00 am | Purpose: contextual, conceptual and practical approach
Raimon Puigjaner, Co-founder & CEO of R4S

10:30 am | Purpose-driven culture: key building elements
Raimon Puigjaner, Co-founder & CEO of R4S

10:50 am | Coffee break

11:20 am | Journey towards purpose: methodology and definition process
Javier Argüello, Narrative expert and collaborator at R4S

12:30 pm | Business success case: ALAS  Habitatge assequible

Manel Rodriguez

13:00 pm | End of session